SODA GOES HARDER
The hard seltzer market is weak. Played out. Basic. Boring. Conformist. Hard Mountain Dew wants to prove that hard SODA goes harder than seltzer every flippin’ time.
HARD DEW X POST MALONE
Post Malone has always gone hard and his transition into country won’t change that. So for next year’s Stagecoach festival, we’re hosting the Hard Mountain Barn: a good old-fashioned hoedown complete with Hard Dew trough and mechanical bull all under one roof.
THE HARDEST SOFT ROCK AROUND
Then, to prove that anything can go harder when Hard Dew gets involved- we’ll release a special-pressed vinyl collection of yacht rock classics all covered by modern punk bands. Dad rock rocks harder with Dew.
DEW IT THE HARD WAY CHALLENGE
Drinking out of cans is easy- what’s the HARDest thing you can drink out of?? Post yourself drinking Hard Dew from the most ridiculous vessel you can find and we’ll send you some seriously hard merch.
MERCH THAT GOES HARD
In collaboration with Crocs, we’re dropping the first and only shoe designed to be sipped from: a leak-proof, rubberized sneaker perfect for shoeys.
We’re also dropping a real HARD hat. Finely crafted to make your nights (or days) go that much harder.
THE LIL’ CAN THAT COULD
On socials, we’ll do a full Hard takeover feat. Canny, our Hard Dew mascot. Every day we’ll post Canny doing extreme, impossible and increasingly harder challenges to prove that soda goes harder than seltzer would ever dream of.
HARD DROPS
And to poke some fun at the competition, we’ll release limited edition Hard Dew drops. So you can inject a little extra HARD flavor into the other guys’ boring cans.
IN-STORE
In stores, we’ll prove how weak seltzers are in comparison by taking over bottle shops and beer aisles across the country with some seriously Hard displays.
Buy a case of Hard Dew and wrestle your way into winning more Hard Dew sodas & merch.
CW: Dean Spell, Matte Glenn-Cirillo, AD: Nathan Kravitz