NATURAL RESET
Blue light from screens disrupts our natural circadian rhythms. Dopamine hits from notifications deplete serotonin. And mindless scrolling undermines physical and mental health. Your phone isn’t giving you life– it’s taking it from you. Patagonia wants you to leave the comfort of your screen (and your coverage zone) to spend time recharging in nature. Find Your Natural Reset.
Screen Timeout
We’ll start by hitting consumers in the place they look most- their social feeds. Posting a series of daily stats about the harmful effects of screen time and adversely, the healing effects of nature.
Horizon Wireless Challenge
Then will ask doom-scrollers to go wayyy off-grid in a new social challenge. Each week, we’ll release mystery coordinates to remote nature locations nationwide. Those who can find them will be entered for a chance to win free Patagonia swag, be featured on socials and an opportunity to explore the real Patagonian wilderness with an all-expenses paid trip to Chile.
In stores, Patagonia will highlight the challenge by printing adventure coordinates on receipts and apparel tags.
Introducing Adventure Agents
Like normal travel agents— but instead of booking you a fancy resort, Adventure Agents will tailor unique hiking & nature excursions in your area. Each mapped excursion comes with corresponding Patagonia gear guides with everything you need to get there.
The Adventure Influence
And back on socials, we’ll get noted backpacking & adventure influencers to ditch their phones and go full-analog on Patagonia-sponsored adventures. Later, they’ll share what they found along way- from film photos to foliage, shells from distant shores or personal reflections from time spent off-grid.
Take A Map, Leave Your Phone
At National Parks across the country, we’ll install branded phone lockers to keep you free from your device and plugged in to the full experience of nature. Amount of time phones stay stored in the locker will translate to points earned in the Patagonia app. Maps, compasses & GPS devices will be provided in exchange.
Scroll Break Zones
And in urban areas, we’ll sponsor “scroll-break zones” in parks and public spaces with a Patagonia-supported signal jammer that blocks all cell service and 5G. Tap into the app and sign up for a blackout session while you relax, unwind and do anything but be on your phone. All while earning Patagonia points for simply doing nothing.
CW: Dean Spell, AD: Adri Jones