The REAL Stuff
Plant and nut-based milks have superseded the dairy aisle over the past few years. This rise in alternatives has been marketed to us as a healthier choice– but how much longer are we going to pretend they taste great? Truth is, nothing compares to the irresistibly silky smooth texture and creamy taste of the Real Stuff.
BOTTLE SERVICE
D.F.A. wants you to feel closer to the farm by bringing back a new, old-school subscription service: real milk delivered by hand in refillable glass bottles. Bringing the Real Stuff straight to your doorstep.
BAKING FAILS & UBER EATS
Ever tried baking with almond milk? We know, it’s rough. So we’re partnering with UberEats to rescue you from alternative dairy recipe fails. We’ll deliver FREE genuine, bovine dairy replacements when you upload your disastrous dishes to the app.
BRUSSELS MILK x DOJA CAT
And to prove that the Real Stuff is always better, we’re partnering with the Queen of internet trolling herself, Ms. Doja Cat. As part of a fake product launch, we’ll create a line of spoof vegan ice cream products with the musician, made entirely from brussels sprouts. Sounds yummy, right?
Then we’ll let the Internet do what it does best:
talk s***.
And eventually, after the comments section goes crazy for a while, we’ll let Doja address her fans.
LIVE FROM THE FARM
Following the single release, Doja will partner with D.F.A. for a free concert with her top 10K listeners at a sprawling farm in the dairy capital of America: Madison, Wisconsin.
At the event, we’ll partner with farm girl favorites, Dairy Boy for exclusive concert merch.
We’ll even feature the finest dairy products in all the land with booths from local dairy farmers.
CW: Dean Spell, AD: Patric O’neill