The pressure girls feel to establish and perform online identities is being experienced at shockingly younger ages. So Claire’s wants to remind all girls that their girlhood is a special, joyous, beautiful, messy & memorable time they should hold onto as long as they can.
GRWM @ claire’s
Claire’s introduces in-store glam events for girls to get ready together for the big school dance, their bestie’s bday or any other event that’s important to them.
claire’s CAFE
Expanding beyond retail, the brand introduces the Claire’s Cafe, a bright & sparkly pop-up cafe offering kid-friendly beverages. Hold the caffeine, keep the sugar!!
GIRL CRUSH
On socials, we’ll invite rising teen influencers to interview former Disney channel stars about girls’ topics, trends & fanfare inside actual Claire’s stores.
claire’s GAMES
And on the app store, we’ll introduce Claire’s Games: a way to keep girls off social media while staying connected through digital versions of old-school playground games.
claire’s x FUJI INSTAX
And finally, we’ll partner with Fujifilm for a special edition Instax camera & branded polaroid film for girls to make and keep new memories all their own.
CW: Dean Spell, AD: Margaux Hanson