NATURAL RESET
In an age of constant doom scrolling and phone addiction, Patagonia wants to task Gen Z with going outside the 4 corners of their phone screen for some well-deserved time in nature. It’s time to touch some grass.
Horizon Wireless Challenge
Patagonia will challenge fans to seek adventure and leave the four corners of their screen by dropping mystery hiking challenges nationwide.
In stores, Patagonia will highlight the challenge by printing adventure coordinates on receipts and apparel tags.
At the trailhead of major National Parks across the country, Patagonia will install phone lockers to trade in your device for analog GPS devices and maps.
Adventure Agents
Next, Patagonia introduces local adventure guides for thrill-seekers and adrenaline junkies. Agents tailor custom itineraries and gear guides with all the Patagonia swag to get you there.
Scroll Break Zones
And in cities, Patagonia will sponsor “scroll-break zones” in parks and public spaces with a Patagonia-supported signal jammer that blocks all cell service and 5G.
CW: Dean Spell, AD: Adri Jones