SODA GOES HARDER
InsiThe hard seltzer market is weak. Played out. Basic. Boring. Conformist. Hard Mountain Dew wants to prove that hard SODA goes harder than seltzer every flippin’ time.
THE HARDEST SOFT ROCK AROUND
To prove that anything goes harder when Hard Dew gets involved, we’ll release a special-pressed vinyl collection of yacht rock classics all covered by modern punk bands. Dad rock rocks harder with Dew.
DEW IT THE HARD WAY
Drinking out of cans is easy. We’ll challenge folks on socials to find the HARDEST thing they can drink from in exchange for seriously hard merch.
And to poke some fun at the competition, we’ll release limited edition Hard Dew drops. So you can inject a little extra HARD flavor into the other guys’ boring cans.
In stores, we’ll prove the brute strength of Hard soda by taking over bottle shops and beer aisles across the country.
CW: Dean Spell, Matte Glenn-Cirillo, AD: Nathan Kravitz