The ask:

How do we get Gen Z in the Southern U.S. to consider McDonald’s a top-of-mind choice for their afternoon pick-me-up among other customizable beverage options from competitor brands?

Summer Survival Mode

Summer in the South isn’t just a season- it’s a test of endurance. With scorching temperatures and humidity that transforms every sidewalk into a sauna, sometimes just getting through the day can feel like a battle itself. 

But this summer, McDonald’s has your secret weapon to beat the long, hot afternoons with six brand-new thirst-quenching Refreshers. Bursting with bright, tropical flavors like Mango Pineapple, Strawberry Watermelon and Blackberry Passion fruit— these drinks will wake you up and cool you down with just one sip. 

You can’t stop the South from bringing the heat this summer. But with a McDonald’s Refresher in hand, you can be ready for the battle.

Radio 🔈 :

McDonald_s_Officaly Summer

CD: Dallas Baker, AD: Gabi Enriquez, Taylor Whitmore

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